Jason Sanders Law

Intellectual Property, Commercial and Corporate Points of Interest

Protecting Brand Value

Protecting Brand Value

My daughters have created an imaginary conglomerate: Winston’s. I often overhear them workshopping slogans for this brand. Some of their slogans seem somewhat questionable, such as “Winston’s food, always edible, rarely poisonous.” Like many companies real and imagined, Winston’s has spent a lot of time in brand building. Now that it is creating this brand value, what are the legal steps it should take to protect it?  For most companies, a simple and essential step to protecting brand value …

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A Legal Checklist for Starting a New Business

A Legal Checklist for Starting a New Business

My nine-year-old daughter recently informed me that she and her best friend were about to start a dog-walking business. I’d previously rebuffed her requests for our family to get a dog by noting my aversion to picking up dog poop. However, I thought this seemed a reasonable way for her to get some dog time, and some familiarity with the work involved with having a dog. I wasn’t deterred by her statement that the services would be free for dog owners, pre-IPO profitability not being particularly in vogue these days. But, as a lawyer and typical dad, I did have some questions – for example, what type of agreement had she reached with her best friend? Had she thought through liability waivers with the clients? What would the branding be and how would she protect it?

I assured her that while it might seem daunting, the legal aspect of starting a new business doesn’t need to be.

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JSL

Jason Sanders Law provides results-oriented legal advice in areas of intellectual property, corporate formation and growth, commercial transactions, and dispute resolution. Our clients include companies and individuals in media, software, marketing and advertising, fine arts, entertainment, design, food and beverages, and fashion, among other industries.